2012年11月07日
E-book Sales To China
E-book Sales To China
One of the hottest categories being sold to Chinese Internet users are books. This is not surprising when you consider that China's young generation is hooked on the Internet and they are searching for information.As proof, Xu Lin,San Francisco 49ers Jersey, one of China's major online book sellers reported that in 2007 alone, business was up by triple digits and profits rose in leaps and bounds.The brisk sales of books online have been attributed to more public access to the Internet in China and the availability of a wider selection of titles. Internet users spent their money on student teaching material, as well as on management, science and lifestyle titles.Problems with book salesOn the average, a young buyer spends around USD $140 annually on books. This amount could go up if the following issues are addressed by online sellers:* Cost of delivery. Usually, the cost of ebooks is much lower than hard copy books sold at retail outlets. While buying online is perceived to be a money-saving activity, the cost of delivering the purchases to the buyers could turn out to be more than each book's selling price.* Prompt delivery. A big hurdle to selling physical books online is providing timely delivery,Bengals Elite Jersey. This is even more true when the purchaser is in a remote location or small town,Jaguars Jerseys.* Lack of confidence in book's online description. Most Chinese buyers are cautious about making online purchases of items that cannot be reviewed first before buying. Some buyers complained that the product descriptions of books they bought did not reflect the actual contents of the books that they purchased,DeMarcus Ware Jersey. The inaccurate book descriptions have caused disappointment to some Chinese buyers while others bemoan the fact that they still have to go to the local bookstores in order to browse the contents of some books before making the purchase online,NFL Jerseys.The E-books solutionA possible solution to all three issues is in the sales of e-books. Here are the reasons why:* Instant gratification. Online buyers usually buy on impulse and can hardly wait to get their hands on their purchases. The same holds true in the case of book purchases. Impulse buyers dislike the feeling of having to wait for so long before items that they bought reach their doorsteps. Online shoppers expect immediate delivery,Michael Kors UK. If they receive their purchases quickly, they are more likely to return as repeat customers,Giants Jerseys.E-books are really making a killing in online shopping sites at present,Air Jordan. Because of its electronic format, the E-book can satisfy the buyer's need for knowledge and can be delivered online, just as fast as the purchase was made.* Free delivery. Access to an E-book is immediate after payment. Since delivery is made online, there are no shipping, insurance and other fees to be paid.* Sneak peek. The electronic format of the E-book makes it easy for the seller to lift interesting portions of the book as a way of enticing an Internet user to purchase the book as well as to provide interested users a chance to determine if a book's contents are what he or she needs. Some online sellers also allow a prospective buyer to take a peek at an E-book's Table of Contents.It matters little whether the average Chinese online buyer currently purchases hard copy books or e-books,www.favoritefanatics.com, the salient point is that there's a quest for knowledge,Michael Kors outlet.The related articles here you may like：
One of the hottest categories being sold to Chinese Internet users are books. This is not surprising when you consider that China's young generation is hooked on the Internet and they are searching for information.As proof, Xu Lin,San Francisco 49ers Jersey, one of China's major online book sellers reported that in 2007 alone, business was up by triple digits and profits rose in leaps and bounds.The brisk sales of books online have been attributed to more public access to the Internet in China and the availability of a wider selection of titles. Internet users spent their money on student teaching material, as well as on management, science and lifestyle titles.Problems with book salesOn the average, a young buyer spends around USD $140 annually on books. This amount could go up if the following issues are addressed by online sellers:* Cost of delivery. Usually, the cost of ebooks is much lower than hard copy books sold at retail outlets. While buying online is perceived to be a money-saving activity, the cost of delivering the purchases to the buyers could turn out to be more than each book's selling price.* Prompt delivery. A big hurdle to selling physical books online is providing timely delivery,Bengals Elite Jersey. This is even more true when the purchaser is in a remote location or small town,Jaguars Jerseys.* Lack of confidence in book's online description. Most Chinese buyers are cautious about making online purchases of items that cannot be reviewed first before buying. Some buyers complained that the product descriptions of books they bought did not reflect the actual contents of the books that they purchased,DeMarcus Ware Jersey. The inaccurate book descriptions have caused disappointment to some Chinese buyers while others bemoan the fact that they still have to go to the local bookstores in order to browse the contents of some books before making the purchase online,NFL Jerseys.The E-books solutionA possible solution to all three issues is in the sales of e-books. Here are the reasons why:* Instant gratification. Online buyers usually buy on impulse and can hardly wait to get their hands on their purchases. The same holds true in the case of book purchases. Impulse buyers dislike the feeling of having to wait for so long before items that they bought reach their doorsteps. Online shoppers expect immediate delivery,Michael Kors UK. If they receive their purchases quickly, they are more likely to return as repeat customers,Giants Jerseys.E-books are really making a killing in online shopping sites at present,Air Jordan. Because of its electronic format, the E-book can satisfy the buyer's need for knowledge and can be delivered online, just as fast as the purchase was made.* Free delivery. Access to an E-book is immediate after payment. Since delivery is made online, there are no shipping, insurance and other fees to be paid.* Sneak peek. The electronic format of the E-book makes it easy for the seller to lift interesting portions of the book as a way of enticing an Internet user to purchase the book as well as to provide interested users a chance to determine if a book's contents are what he or she needs. Some online sellers also allow a prospective buyer to take a peek at an E-book's Table of Contents.It matters little whether the average Chinese online buyer currently purchases hard copy books or e-books,www.favoritefanatics.com, the salient point is that there's a quest for knowledge,Michael Kors outlet.The related articles here you may like：
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